Prince William and David Attenborough have joined forces to warn of the urgency of the climate crisis. They announced today that they will be launching what they hope will become the “Nobel Prize for environmentalism”.
The search is on to find 50 solutions to the worlds gravest environmental problems by 2030, with £50m being awarded over the next decade. The “Earthshot Prize” is the biggest environmental prize in history.
The Duke of Cambridge said the Earthshot Prize was about “harnessing that optimism and that urgency to find solutions to some of the world’s greatest environmental problems” and that he had been inspired by his father, Prince Charles, as well as Sir David Attenborough.
He added: “We believe this decade is one of the most crucial decades for the environment. And by 2030 we really hope to have made a huge stride in fixing some of the biggest problems on Earth.”
Inspired by John F Kennedy’s ambitious “moonshot” lunar programme, the prize is centred on five “Earthshots” – simple but ambitious goals for the planet. These are:
- Protect and restore nature.
- Clean our air.
- Revive our oceans.
- Build a waste-free world.
- Fix our climate.
Individuals, people-powered movements, businesses cities, and countries can be nominated for the prizes.
The Duke and the Sir David commented: “The Royal family have spent centuries supporting vital environmental causes, but we must go beyond that to achieve real impact. “We need a global collective of individuals, organisations, businesses and cities working together to make real progress. We want to keep the planet safe for the future generations to come, and there is no doubt that the actions of one person can make a difference, and if people work together we can unlock a real opportunity to improve the way the world uses our natural resources.”
Sir David Attenborough added: “The world faces enormous environmental challenges, from climate change to dwindling resources, population growth to the loss of natural habitats. It is within our power to address them but only if we face them together and overcome the prejudice which has held us back in the past. I congratulate Prince William for his bold vision and hope this prize can inspire people to take action to make the world a better place.”