What is Green Friday?

What is Green Friday?

Black Friday is the busiest time of year for many retailers, but as consumers lean towards more sustainable brands, is green becoming the new black?

Black Friday falls on November 27th 2020 this year, regarded as the beginning of the Christmas shopping period by millions around the world. It’s become so popular that 30% of all goods sold to consumers in the US are sold between Black Friday and Christmas Day, while most residents in the UK, Netherlands, France, South Africa, Ireland and Germany are intending to make at least one discounted purchase this weekend.

However profitable it may be for retailers, Black Friday is not very profitable for our planet. According to the Green Alliance, up to 80% of items bought over the weekend – and any plastic packaging they are wrapped in – will end up either in landfill, incineration or, at best, low quality recycling after an often very short life.

To combat these effects, and with climate change and global warming becoming more important to consumers, a growing number of retailers are opting to take part in Green Friday. The un-official online movement encourages consumers to think and act sustainably and opposes the over consumption that Black Friday encourages.

As part of our commitment to sustainability, we will be supporting Green Friday. Instead of slashing our prices, we’ll be encouraging our customers to only buy what they really need, shopping locally and with sustainable brands wherever possible.

Want to get involved? Here are some ways you can participate in #GreenFriday:

Mindful Shopping

Do you know the true cost of the items in your basket? Do you really need what you’re buying? Before you rush to the checkout, take a moment to consider the use you’ll get out of the items you’re purchasing. Try shopping for an ethical alternative too.

Shop Locally

This year, more than ever before, your local businesses need your support. Big brands like Asos and Amazon have thrived in the pandemic, but with one day shipping and huge amounts of plastic packaging they have a serious detrimental impact. Amazon emitted 51.17 million metric tons of carbon dioxide last year, that’s a LOT more than your local gift shop.

Choose Recycled/Recyclable Products

Where possible, choose Christmas gifts that have been made using recycled materials, like our range of footwear made from 100% recycled ocean plastic! You can also minimize your carbon footprint by choosing brands who opt for recycled packaging.

Spread the Word

Share this post with friends & family, encouraging them to join you in supporting #GreenFriday.


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