Our vision is to build a global leading foundation in partnership with like-minded organisations around the world.


By working to create and innovate with smart, forward-thinking solutions we want to cleanse our planet and eliminate the problem at the source. By 2025, we aim to be supporting charities and educating future generations in over 25 countries around the world.

ROUTE Global is an organisation founded in 2011, in Brazil, with the mission of being an engagement route for the transformation of people, companies and governments, seeking to neutralise the impact of our consumption. As our partner charity, they remove the plastic from the coastlines of Brazil and supply plastic waste used in the production of our products.

ROUTE Beach Cleanup Action (ARLP) is one of ROUTE’s main projects. It is their largest data collection tool for the incorrect disposal of plastic waste. ROUTE performs a screening at the end of each ARLP, in which the quantities collected by waste type are accounted for and used as a basis for the development of other projects. ROUTE volunteers and staff then come together to clean up the beach, socialize, make new friends, and raise awareness of those around them. Find out more about their plans and events here.

We have now brought together the largest ocean beach cleaning organizations in pursuit of the same goal - Route 2 Ocean. Together with ROUTE Global, we set the highly ambitious goal of collecting 2 million P.E.T. bottles from our oceans and beaches by 2021. Through a work methodology devised by ROUTE, we will map the points of greatest impact in the world’s oceans, creating an accurate diagnosis of the places that receive the largest volume of plastic pollution. We want to go even further, eventually bypassing landfill 100%. We believe that together we can realise our dream.

We support the Marine Conservation Society, who now have more than 11,000 supporters funding their work through membership, donations, and turtle adoption schemes. More than 15,000 M.C.S. volunteers clean up our beaches each year, helping them to tackle marine litter at the source. Many millions of people are now aware of their vital work through their various sustainable seafood, pollution and wildlife programmes, surveys, campaigns and education work.

We are a proud supporter of Plastic Oceans UK, who have been a key leader on plastic pollution since their formation. It all began with their multi award-winning documentary ‘A Plastic Ocean’, which is available on Netflix. They are solving the plastic crisis through their science, sustainability and education programmes. Through changing attitudes, behaviours and practices on the use and value of plastics, they aim to stop plastic pollution reaching the ocean within a generation.


We’re always on the lookout for likeminded people or organisations to join in our mission to cleanse our oceans. We’d love to hear from you, so get in touch today to innovate together…