Charity Collaborations

Our Vision

Our vision is to build a global leading foundation, in partnership with other organisations around the world, that works constantly to create clever, forward-thinking ways to cleanse our planet by eliminating the problem at the source. By 2025 we aim to be supporting charities and educating future generations in over 25 countries.
"We are the now. We are the future. Ocean."

Our partner charity is Route Brasil, who remove the plastic from the coastlines of Brazil and supply plastic waste used in the production of our products. Route is a Non-Governmental Organization (NGO) founded in 2011. Since then, it has been a route of solutions for the impact of human consumption and disposal in natural environments. Route Beach Cleanup Action (ARLP) is one of Route’s main projects. It is their largest data collection tool for the incorrect disposal of plastic waste. Route performs a screening at the end of each ARLP, in which the quantities collected by waste type are accounted for and used as a basis for the development of other projects. Route volunteers and staff then come together to clean up the beach, socialize, make new friends, and raise awareness of those around them. Route’s reach has already extended into the USA and Europe.

We are a proud supporter of Plastic Oceans UK, who have been experts on plastic pollution for nearly a decade. This began with their award-winning documentary A Plastic Ocean, now available for streaming on Netflix. Now. they are solving the plastic crisis through their science, sustainability and education programmes. Through changing attitudes, behaviours and practices on the use and value of plastics, they aim to stop plastic pollution reaching the ocean within a generation.

We also support the Marine conservation Society, who have more than 11,000 supporters funding their work through membership, donations, and turtle adoption schemes. More than 15,000 MCS volunteers clean up our beaches each year, helping them tackle marine litter at source. Many millions of people are now aware of their vital work through their sustainable seafood, pollution and wildlife programmes, wildlife recording surveys, campaigns and education work.

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